Small Business Marketing Consulting
Tuesday, August 31st, 2010
Creating a division within a company?
When you have a small company that provides consulting services and would like a division creative – more of the specialized sections of the company targets a niche market, where a record of the name (DBA) or trademark the name? Or what is recommended to protect the division within the company while allowing advertising and promoting the community as part of the company, but strong division with its own identity. Thanks in advance.
So you are not creating a new division, will create a subsidiary or sister company in the main company. Am I right?. If so, you need to legalize all for the new company including tax records, registration and trademarks.
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How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! $15.99 How To Position Yourself As The Obvious Expert! Finally, the Insider’s Proven Plan to Help You Turn Your Income Into Six-Figures or More! In today’s world, creating and managing your business visibility is vital to maximizing your career and earning potential. How To Position Yourself As The Obvious Expert will supercharge your business to ultrasuccess! Whether you are a consultant, co… |
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The Consultant’s Manual: A Complete Guide to Building a Successful Consulting Practice $15.99 The Consultant’s Manual If you’re serious about starting your own consulting practice, there’s something you should know … … No matter how knowledgeable you are in your field.… No matter how expert your advice or impressive your credentials.… If you don’t bring an air of consummate professionalism to every phase of your practice—from proposal-writing and fee-setting, to dr… |
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Million Dollar Consulting, New and Updated Edition: The Professional’s Guide to Growing a Practice $12.00 “A profoundly practical guide to all consultants who wish to grow their practices.”-Thomas R. Horton, Chairman Emetrius, American Management Association. Smaller staffs, greater job complexity, and higher performance goals are boosting the demand for consultants. Updated, with new information on handling competition, high-tech consulting, and media positioning this acclaimed how-to resource gives … |
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Subject to Change $16.33 Merholz is president of Adaptive Path, a consulting and training company founded by a small group of product designers and user-experience experts. In this book, instead of developing new products and services from the inside out, he looks at the proce… |
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Small Business Marketing For Dummies® $19.99 Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. |
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Small Business Marketing For Dummies $13.45 Having your own business isn?t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today?s competitive environment, strategic marketing is essential.Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:*Marketing basics that prepare you to rev up your business and jumpstart your marketing program *Information to help you define your business position and brand *Advice on bringing in professionals *A quick-reference guide to mass media and a glossary of advertising jargon *How-tos for creating print and broadcast ads that work *Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more *Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you?re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you?ll discover how to:*Custom design your own marketing program *Create effective marketing messages *Produce marketing communications that work No matter what field you?re in, Small Business Marketing For |
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Small Business Marketing Management $79 Small Business Marketing Management |
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The Business of Consulting $52.48 "Practical, compassionate, and a good alternative to an MBA." –Peter Block, author Free diskette includes sample invoices, correspondence, planning templates, and much more! Lacking a basic primer, many consultants have had to learn their jobs by trial and error. Now you can put an end to the guesswork. This how-to book gives you the actual tools and techniques you need in order to pursue a successful and profitable career in the world of consulting. This book is sure to become a consulting classic! "Here are the nuts and bolts for a successful career in consulting. A few hours with Elaine’s book will save you years of trial and error." –Jerry C. Noack, vice president/group publisher, TRAINING Magazine "If I were just starting into the consulting field today, this is the one book I would choose to advise me, caution me, support me in my business, and ‘professionalize’ me!" –Marjorie Blanchard, chief financial officer, Blanchard International "Every consultant should apply her principled practices to guarantee satisfied customers." –John E. Gherty, president and chief executive officer, Land O’Lakes "This book is filled with real-world, practical and proven tactics that can be used to grow and build a successful consulting practice. It is a must-have resource for people who are thinking of becoming a consultant . . . and for those who already are one!" –Dana Gaines Robinson, author; president, Partners in Change "Read her book. She shares all her secrets!" –Gail Hammack, regional vice president, McDonald’s "The Business of Consulting will serve as my consulting practice workbook. The comprehensive coverage of the subject–along with the practical tips–make it the best tool I have." –Pam Schmidt, vice president, American Society for Training and Development (ASTD) There’s more to consulting than just being a good consultant. You’ve got to manage your business. When Elaine Biech asked Peter Block, the legendary author Biech shows you how to: * Develop a business plan * Market your business * Charge for your services * Build a client relationship * Grow your consulting business * Ensure your continued professional growth * Make money in the profession . . . and much more! The enclosed disk contains the worksheets and forms presented in The Business of Consulting. Personalize these tools as needed and print them out in order to project cash flow, track your time, tabulate your expenses, hire a subcontractor, plan your marketing campaigns, and much more! Whether you’re embarking on a new career as a consultant or whether you’ve been a consultant for years, you’ll be able to employ these resource right away. And if you’re deciding whether consulting is the right profession for you, The Business of Consulting will show you just what you can exp… |
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Marketing Your Consulting Services $50 To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. |
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Full Brain Marketing for the Small Business $9.99 Full Brain Marketing for the Small Business |
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Ultimate Small Business Marketing Guide $22.45 Ultimate Small Business Marketing Guide |
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The Ultimate Small Business Marketing Toolkit $25.15 The Ultimate Small Business Marketing Toolkit |
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Consulting Business $17.95 Consulting Business |
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Small Business Marketing for Dummies, Second Edition $15.98 Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come. |
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The Unofficial Guide to Marketing Your Small Business (Unofficial Guides) $15.48 From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley. |
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Web Marketing for Small Business $14.95 Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. |
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Inside the Technical Consulting Business $95.98 Join the thousands of professionals who have already gotten Inside the Technical Consulting Business — and discover how to channel your technical know-how into an exciting career as an independent consultant. This Third Edition of Harvey Kaye’s bestselling guide gives you the focused, no-nonsense help you need to start and run your own consulting practice in today’s ultracompetitive environment. What’s inside: Setting up your consulting business. The lowdown on finances, record-keeping, office space, taxes, and choosing the form of business organization that’s right for you. Insider’s guide to proposals and contracts. Gives plenty of examples to use in your own consulting practice. Marketing secrets your boss never told you. Tips on creating demand for your services and keeping your clients coming back for repeat business. PLUS ALL-NEW MATERIAL ON: * Creating your personal strategic marketing plan. A step-by-step guide to developing and maintaining your competitive edge. * Learn from the pros. "Meet the Pros" interviews show how successful consultants handled some of the very problems you’re likely to encounter. * Building successful client relationships. The inside scoop on keeping clients happy while protecting your own professional interests. * The technical challenges of consulting. A consultant’s primer on problem-solving, coping with the information explosion, and organizing for maximum productivity. |
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Marketing Your Consulting and Professional Services $35.48 While finding and keeping a core group of clients remains the bread and butter of any consultant’s business, doing so is far from simple in a field that’s becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape–information technology, virtual organizations, telecommuting–targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today’s tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you’ll find complete coverage of Dick Connor’s innovative–and highly effective–Client-Centered Marketing (CCM) approach, a practical "deliverables-driven" system for penetrating specific markets. This easy-to-follow, six-part process helps you achieve a myriad of essential marketing objectives: from expanding services for current clients and capitalizing on the potential within your business to generating profitable growth and managing your image with clients and targets. With a wealth of new information that focuses on finding and qualifying new clients–what every consultant worries about most–this new edition of Marketing Your Consulting and Professional Services, Third Edition provides essential information on: * Analyzing your current business or practice–evaluating clients, assessing existing prospects, preparing a strategic profile * Becoming "client smart"–determining how the niche industry is organized, identifying requirements for success, determining its needs * Building market awareness–maintaining positive name recognition, establishing your firm’s intended image * Prospecting–acquiring new, high-potential clients, preparing a winning proposal, selling the value-adding solution * Ensuring client satisfaction–handling service and relationship breakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precise definitions of terminology and an annotated bibliography, Marketing Your Consulting and Professional Services, Third Edition is a must for today’s fiercely competitive, highly demanding marketplace. Praise for the previous edition of Marketing Your Consulting and Professional Services "Loaded with examples, useful forms, and informative exhibits, Marketing Your Consulting and Professional Services is an extraordinary how-to manual that provides vital step-by-step instruction and advice on how to maximize profitability and success. . . . Marketing is a how-to you shouldn’t do without." — Managers Magazine "This is definitely a ‘MUST READ’ book for entrepreneurs and bu… |
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Consulting for Dummies $14.8 A clear, concise resource for entering this lucrative career fieldA lot has changed in the decade since the first edition of Consulting For Dummies was published. This fully revised Second Edition presents new and updated information that delves into the specifics of running and owning a consulting business. It features expert advice on the financial aspects of consulting, including taxes, assets and depreciation, and billing; the legal aspects of consulting, such as permits, licenses, and incorporating a business; and crafting a winning proposal. It also includes updated information on marketing and referrals, running a home office, and support services and resources. This no-nonsense guide examines the various consulting fields and offers guidance in breaking into the industry, as well as covers the effects of an expanding global market on the field.Bob Nelson, founder of Nelson Motivation Inc., has published more than 17 books on business and management. Peter Economy, a business consultant, has authored numerous books and articles on business topics. |
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Unofficial Guide to Marketing Your Small Business $17.09 Unofficial Guide to Marketing Your Small Business |
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The Ultimate Guide to Electronic Marketing for Small Business $17.95 The Ultimate Guide to Electronic Marketing for Small Business |